Our History

In 1992, our family embarked on a journey to bring high-quality shoes from Europe and the USA to African countries, establishing a thriving family business. Over time, we recognized the need for accessibility to genuine, high-end goods in diverse and competitive markets. Our vision was clear: to establish a reliable store offering a wide variety of high-quality shoes and bags from recognized brands at affordable prices.

From the outset, we prioritized forging strong relationships with globally recognized suppliers of genuine shoes, ensuring the authenticity and diversity of our collection. The exceptional quality and affordability of our products caught the attention of retailers seeking to enter new markets in the Gulf, the Middle East, and Europe.

Despite facing numerous challenges, including political instability, we remained committed to our goal. Our extensive travels across the globe reinforced our determination to open a retail branch in our home country of Lebanon. However, adverse circumstances forced us to put this plan on hold. Today, Lebanon is facing unprecedented difficulties, and we recognized the pressing need for genuine shoes in the market, as counterfeit copies flooded the industry at exorbitant prices. A chance encounter with a Lebanese friend during his shopping trip in Europe further solidified our resolve. He expressed his gratitude for finding genuine shoes for himself, his wife, and children at our store, at significantly lower prices compared to fancy boutiques. He encouraged us to bring the same concept to Lebanon, as many Lebanese travelers seek genuine products and value their savings.

With over 30 years of experience in the industry, we have assembled a team of experts to source the latest fashions and releases while verifying the authenticity of our products. Our dedication to customer satisfaction led us to establish both online and in-store retail channels, ensuring a seamless shopping experience. We believe that our country and its people deserve the best of our efforts and experience, delivered through trustworthy services. In 2023, we are proud to announce the launch of our first retail store in Lebanon, and we eagerly anticipate expanding to more branches in the future.

Join us on this exciting journey as we bring genuine, high-quality shoes and bags to our beloved country and beyond. Experience the trust and satisfaction that comes with choosing our store, where customer service and authenticity are paramount. Together, let's build a community of discerning shoppers who value genuine products at affordable prices.